Cricket Sustainability Case
Designing for Sustainability

Rethink, Reduce, Reuse


After having a very successful product line of lighters on the market, designed by Brightbird, Cricket has the ambition to lead the sustainable lighter market now. Brightbird collaborated with Cricket again to launch sustainable product series. We re-designed the iconic Cricket lighter to make it durable and completely made of sustainable materials; stainless steel and recycled nylon.

Premium feeling: Flint Deluxe

These Cricket lighters are re-designed with high-end materials for durability as well as a premium user experience. The Deluxe lighter, the most luxurious lighter on Cricket inventory, is made to last. This high quality lighter is refillable and reflintable and comes in a metal case. The Deluxe lighter is equipped with a turbo flame making it windproof.

The only lighter body in the world made of 100% recycled nylon

Brightbird supported the design process of the recycled nylon lighters, as well as the innovative cardboard packaging. Even a new range of sustainable sleeves was designed in close collaboration with the client, with timeless graphics. The new sustainable Cricket identity received a lot of positive response in various places of the world.

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