Start-up product and brand identity
Leon Rutten came to Brightbird with a new product idea: an electronic saddle clip to monitor a horse’s movements during training. In addition to the product development, Leon asked us to create a brand identity for his company, Equestic. For a new brand with a new product, this is a perfect approach to entering the market with a strong message and a coherent, recognisable style. This is also implemented in the app and website.