Professionalization of the brand
Organ Assist, as part of the Xvivo Perfusion Group, has asked Brightbird to take both corporate identity and product design to a next level. This will enable the company to gain a more professional market position.
The product to become the carrier of this new approach was the Kidney Assist Transporter. It offers oxygenated machine perfusion at all different time points in the pathway of organ donation: during preconditioning, preservation and reconditioning. The design challenge was to make the product suitable for all these different situations. Sturdy and safe during transport. Logical and intuitive to use during installation and surgery. Sterile and sustainable. With special attention to the user experience, in combination with an iconic visual appearance this product represents the professional aspirations of the company. For now and for the future.