The briefing was to create a new design identity for the veterinary medical injector range of TU Masterline. The design language should be applicable to all injectors of the range, as well as all additional accessories. The complexity of this project was very high, because of the fact that almost all technical product components are visible for the user. And many accessories had to be interchangeable.
The design challenge was to create a new design standard in the market, standing out from all competition injectors. This search resulted in the new ‘power tool style’, immediately adopted by the commissioner. Because of his adventurous attitude, the injectors had a strong impact on the market. The designs were awarded with the famous Red Dot Award for good industrial design in 2009.
Design: Bart Kip / Engineering: Gertjan Drent (Fluctus – industrial design & engineering)