Cricket Firepower utility lighters

Design makes the difference

What design can do

Cricket asked Brightbird to develop a successor to its existing utility lighter, with a more attractive design. A frequently asked question is whether a different design can truly make a product more successful? The answer is yes. A new appearance can make a product look more up to date, or appeal to a larger group of people. In this particular case we managed to combine a new look with improved ergonomics. The increase in demand has confirmed that a new design can make an incredible difference.

The new generation of lighters

“The most important thing that Brightbird achieved for Swedish Match is the complete development of the Firepower family, where Brightbird was responsible for the product appearance. This has become a successful product line.”

190425 Pietjan Verhoog
Pietjan Verhoog CEO Cricket Lighters